If you’re looking for an introductory Marketing book, The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions by Matt Seltzer is a great resource.
Take this review with a grain of salt: I studied and work in Marketing. That being said, this book didn’t teach me all that much – but I wasn’t the main audience for the book. Having the background in Marketing helped me see the value of this book though. It’s simple, engaging, and fun to read. It makes Marketing sound way more interesting than what some of my school textbooks did. The examples are marvellous and it’s just all around an easy read. That’s what I want out of an educational Marketing book, because Marketing truly is so mind blowing and fun.
The book opens up by explaining Marketing and giving some prime examples (such as the Coke vs. Pepsi fiasco), to make sure all readers are on an even playing field. It then goes into creative marketing techniques, valuable questions to ask in the development process, and finishes up with some more inspiration and suggestions near the end. A lot of the questions are valuable – who is your audience? Specifically, who are we targeting? What works for those people? Why are we Marketing? Why didn’t certain campaigns work? All of these tied together give a good overview into the mind of a Marketer. It is a very surface level book, as Marketing can get very complex with analytics and different technologies and systems used in the process. But, as an introductory book, I think it does a great job of engaging the reader and helping to explain the overall goal and job of a Marketing campaign.
Overall, I think this book is a fantastic, educational tool. It has great value for those seeking out some initial information and wants to learn the basics. I highly recommend this book if you want to take a dip or a peek into the Marketing atmosphere. It’s a great start!
Four out of five stars.
I received this book for free through Goodreads First Reads.
Did you enjoy this review (or even the book!)? Then here are a few more books featured on my blog that you might enjoy:
Hidden Valley Road: Inside the Mind of an American Family by Robert Kolker
UnMuted: Stories of Courage and Resilience from the GenPRIDE Community By Steven Knipp et al.
Surviving Revision: How One Writer Finished What She Started by K. Kris Loomis
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